“Too Much Is Never Enough” is a debut novel by a Nigerian-British author, a compassionately written story about a Nigerian UK-based corporate lawyer whose personal journey to self-actualisation coincides with Nigeria’s own exciting and unpredictable journey as a nation.
This image shows the book launch campaign creative as it appeared across five different placements, Facebook Feed, Instagram Feed, Instagram Stories, Facebook Stories, and Instagram Reels, illustrating the multi-placement approach taken to maximise the campaign’s reach and impact.
One of the key considerations in setting up this campaign was ensuring that the ad creative and copy worked effectively regardless of where it appeared. Different placements have different dimensions, different user behaviours, and different expectations. I adapted both the visual framing and the copy for each placement, ensuring that the core message came through clearly in every context.
The primary call to action “Order now” was consistent across all placements, linking directly to the book’s purchase page. The campaign copy was written to intrigue and compel, drawing the reader into the world of the book through a brief but evocative description before directing them toward the purchase. The creative achieved strong engagement across all placements, with the Facebook Feed version generating 395 reactions and 3 shares organically alongside the paid distribution.